Disney+ is set to offer IMAX movies starting in early 2019. This move could mean big things for the streaming service, as IMAX is a much more expensive option than traditional movies. IMAX is a 3D movie format that uses larger screens and higher-quality cameras to give viewers a more immersive experience. The format has been popular with moviegoers for years, and Disney+ could be able to capitalize on that by offering exclusive IMAX movies that only subscribers can watch. This move could also help Disney+ compete with other streaming services like Netflix and Amazon Prime Video. Both of those services offer exclusive content, but they don’t have the same level of exclusivity as Disney+. If Disney+ can convince moviegoers to switch from other streaming services to its own platform, it could see a significant increase in subscribers. ..
“For the first time ever, fans will be able to stream some of their favorite Marvel titles in IMAX’s Expanded Aspect Ratio at home with IMAX Enhanced on Disney+, launching on November 12th as part of Disney’s company-wide Disney+ Day global celebration,” said Disney in a press release.
It’s important to note that the Marvel movies aren’t going to be shown in the full IMAX aspect ratio of 1.43:1. Instead, you’ll get to watch movies in a 1.90:1 aspect ratio, which is close to the 16:9 ratio of standard widescreen TVs.
In total, the extra aspect ratio will offer up to 26% more picture for select sequences. Of course, the selected sequences in the key phrase there, as not all parts of all movies will get the extra screen real estate. Some movies, such as Avengers: Infinity War and Endgame were shot entirely in IMAX format.
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Here’s the complete list of movies getting IMAX’s Expanded Aspect Ratio to Disney+:
Ant-Man and the Wasp Avengers: Endgame Avengers: Infinity War Black Panther Black Widow Captain America: Civil War Captain Marvel Doctor Strange Iron Man Guardians of the Galaxy Guardians of the Galaxy Vol. 2 Shang-Chi and the Legend of the Ten Rings Thor: Ragnarok
Starting on November 12, you’ll notice smaller black bars when you watch one of the above Marvel movies. However, in the future, Disney+ will offer immersive IMAX signature sound by DTS. Jon Kirchner, chief executive officer of Xperi, said, “DTS is proud to be an integral part of IMAX Enhanced and we are looking forward to unlocking more exciting technology for Disney+ subscribers in the future, which will include immersive IMAX signature sound by DTS.”
So for now, the only change you’ll notice is a little more screen real estate being used, but in the future, you’ll get that and improved sound quality.
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